Tangled reenergized the studio and its following of moviegoers, injecting cleverness with charm.
Much like how Shrek productively integrated fashionable humor in a timeless storybook land, Tangled accomplished the same task and perhaps even made a bigger difference for Disney than Shrek did for DreamWorks.
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Tangled could have been a messy movie with no sense of awareness of its more current context set in a fantastical atmosphere, but instead it embraced that fact. The movie failed to resonate as well with contemporary audiences, and certainly that must have encouraged Disney to place even more of a modern spin on the Rapunzel story for Tangled. While it made back its budget and grossed well internationally, something appeared to be missing: novelty. Unfortunately the New Orleans-set fantasy failed to eclipse more than $105 million domestically. The Princess and the Frog aimed to start the new renaissance, with this marking the return of the “classic Disney animated musical.” Featuring attractive tunes by Randy Newman and gorgeous art direction, this seemed like the perfect formula for a success story. But the studio had some exciting developments up their sleeve. It had appeared as though Disney lost its touch. None of these performed all that wonderfully. Computer animation emerged, and with that advent Disney entered the new arena with misses like Chicken Little and the awkward-yet-smart Meet the Robinsons. Audiences were no longer interested in musicals, so it seemed, and Disney animation switched gears into the sci-fi realm with productions like Atlantis: The Lost Empire and Treasure Planet. Regardless, this represented a period of unparalleled imagination and inspiration within the studio, continuing for several years to follow. Many individuals say the Disney Renaissance began with 1989’s The Little Mermaid, with following entries Beauty and the Beast, Aladdin, and The Lion King reaching even greater heights – everyone seems to leave out the forgotten The Rescuers Down Under. This edition of Disney In Depth will explore what has led up to this new hit for the studio, as well as what awaits.
With its creativity, heart and passionate storytelling, Wreck-It Ralph signals Walt Disney Animation Studios is back in the game, so to speak. Wreck-It Ralph smashed box office records for a Disney animated film in its opening weekend, and won over critics and audiences no less.
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